I just finished reading an article over at MediaShift on how "Journalists Should Customize Social Networks to Maximize Experience." As someone who frequently interfaces with journalists, or shall I say "attemps to," the one thing that all PR pros struggle with is determining WHO to pitch to. I 100% understand the nuisance of having to filter through numerous irrelevant press releases and news tips a day sent to your Inbox, but if journalists were forced to spend less time acting as gatekeepers and perhaps spent more time on social networks, then maybe....just maybe.... the agencies and the journalists could develop a mutually beneficial relationship. "What!? Could it be possible?"
Going back to my original statement about determining who to pitch to in the media: the real challenge is learning what the journalist actually covers and/or is interested in. Surely some journalists write about topics they have no interest in, but naturally they'll be more inclined to pick up or even pass on a story of real interest. This is where social networks can really come in handy. Ideally, social networks would serve as a playing field of sorts where the press and the agencies could actually communicate with each other rather than have the agencies bombard journalists with their press releases. Ultimately, the idea would be for journalists to engage in real conversations with us by utilizing their social networks.
This article has some interesting insights on how to utilize social networks to your benefit. I look forward to meeting you on the battlefield.
Thursday, June 11, 2009
Thursday, June 4, 2009
The Death of Media Relations
Not to sound all melodramatic with the title, but let's face it: PR, or more specifically, "Media Relations," is slowly dying out. That isn't to say the entire industry is going to crash, but that it's evolving into something else. That something else is "Customer Relations" in junction with the rise of Social Media. Don't believe me? Continue reading below for an article on "The Next 50 Years of Public Relations" by "PRsquared" as proof:
When people talk about the “Death of Public Relations,” it doesn’t bother me at all. I know what they are talking about. They are talking about the death of MEDIA RELATIONS.
When people talk about the “Death of Public Relations,” it doesn’t bother me at all. I know what they are talking about. They are talking about the death of MEDIA RELATIONS. That’s what PR’s been all about for the past 50-odd years. After all, during that era, the only way to reach the masses in a reliable way was through mass media.
Now that that’s changing, our approach can change. PUBLIC RELATIONS can fulfill its mandate to improve RELATIONS with the PUBLIC.
Media Relations will still have a role. PR will not be subsumed by Customer Service. PR has a role as an overlay; a facilitator; we serve as both a counselor and tactician across these areas.
The next 50 years will be better than the last 50 years.
Thursday, May 28, 2009
U2, Eminem, ABC, Selena Gomez...Who Could Ask For Anything More?
Newsflash.....
FOR IMMEDIATE RELEASE:
Mutiny Pictures 2nd Quarter Round-up: U2, Eminem, ABC, Selena Gomez, And Drew Seeley
Los Angeles-based Mutiny Pictures reports busy winter and spring with key accounts including Interscope Records, ABC, and Razor & Tie Records’ Selena Gomez and Drew Seeley
Los Angeles, CA (May 2009)- Mutiny Pictures, a Los Angeles-based film company specializing in online branded entertainment and webisode production, made several company announcements through founder Michael Pierce on recent high-profile projects that showcase their branding capabilities and post-production expertise.
Mutiny Pictures director Kenny Stoff recently teamed up with U2 to document the launch of the band’s first album in five years. “3 Nights Live” featured a three day, whirlwind tour from Los Angeles, Chicago and Boston where the band mingled with fans and the media in a Q&A session hosted by Shirley Manson. The Boston stop culminated with an intimate, live performance featuring songs from U2’s new record “No Line On The Horizon.”
In addition to U2, Kenny Stoff was reunited with Interscope Records’ artist Eminem to create a 30 minute program of original content for the making of his new video. “We Made This” is the lead single from his latest LP, Relapse, and is currently appearing on MTV and M2. Stoff and Eminem previously collaborated on the MTV hit “Making the Ass” which featured the puppetry of Crank Yankers and performances by Sarah Silverman and Jimmy Kimmel.
“We know we can rely on Kenny Stoff and the Mutiny Pictures team for great creative with quick post production turnarounds,” remarked Michelle An of Interscope Records. “We trust them with our most prominent artists and they continue to impress.”
Stoff also directed the music video “New Classic” for Razor & Tie Records’ Selena Gomez and Drew Seeley. The track is from the soundtrack of Disney’s “Another Cinderella Story” and has, to date, attracted over 500,000 views on YouTube.
Company directors Stephen Brown and Erin Brown also teamed up to direct the music video for The Strange Familiar and their song “Courage Is.” The music of The Strange Familiar is currently being featured on the ABC show “Secret Life of An American Teenager.” The music video takes a subtle, heartfelt and credible approach to teen pregnancy and the adversity of life.
Added Pierce: “Its exciting to work with such a wonderful group of artists and I’m extremely proud of the work Kenny Stoff, Erin Brown and Stephen Brown have created. I am looking forward to the second half of 2009 and continuing to push the limits of traditional and new media.”
About Mutiny Pictures
Mutiny Pictures is a turnkey production through post-production solution for film, television, commercials and title sequence needs. The company offers a unique pairing of experienced directors and high-end visual effects and post production. Client accounts include J. Walter Thompson, McCann Erickson, ABC, Sony BMG and Universal Music Group, T-Mobile, GM, Lexus, BBDO, Team One, David and Goliath, and DDB.
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SenditCertified Launches Health IT Initiative, Security On The Cloud
Newsflash.....
FOR IMMEDIATE RELEASE:
SenditCertified Launches Health IT Initiative To Power Secure Email “On The Cloud”
Charlotte, North Carolina (May 2009) – SenditCertified (http://www.senditcertified.com/), developer of the patent-pending ePackage™, has announced the launch of a division geared toward solving the ubiquitous Health IT problem. Healthcare providers, employers, insurers, including the government and its stakeholders, are currently spending millions to update archaic systems, streamline processes, and ensure compliance with industry regulations.
With SenditCertified’s ePackage™, a “security on the cloud” solution, medical stakeholders and patients are ensured that sensitive information is exchanged via a secure, web-based, private global network in a matter of minutes, while remaining in compliance with key government mandates such as HIPPA. Medical test results, medical health records, and other confidential information sent via SenditCertified travel from Sender to Receiver without bouncing around on unsecure networks where information is vulnerable to hackers and identity thieves.
“With the growing popularity of industry segments like Medical Tourism, and the general need for information exchange via a secure method, we saw an opportunity to introduce the SenditCertified technology to the healthcare industry,” remarked SenditCertified CEO Dr. Steve McAdams, who is also a medical professional.
The company, foreseeing a jump in Medical Tourism as the cost of healthcare continues to increase, has also engaged healthcare expert Gabriel Varga who will serve to navigate the growing market segment and facilitate division expansion into other medical industry sectors.
Added Varga: “The SenditCertified technology could not have come at a better time for the healthcare industry, specifically the Medical Tourism industry. As someone who has been working in global healthcare for several years, I am amazed at the potential for a company like SenditCertified to provide a streamlined solution for powering all communication between medical professionals, insurers, patients, and other stakeholders who have a vested interest in secure information exchange.”
About SenditCertified
SenditCertified (http://www.blogger.com/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Low/Content.IE5/AppData/Local/Temp/www.SenditCertified.com) was founded in 2006 by a group of top-industry IT professionals whose vast experience in researching and developing ground-breaking biometric technologies led to the creation of the patent-pending ePackage™. SenditCertified technology solutions are specifically catered to each market segment, and the company currently serves the Government, Security Services, Healthcare, Medical Tourism, International Business Consulting, and Financial Services industries.
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