Expert Advice Of The Week
Subject: Press Release Writing
Author: Rebekah Iliff
Why Should You Care? Because bad press release writing is the fastest way to get shoved to the bottom of a journalist, editor, or reporter's trash bin....on or offline.
GET S.M.A.R.T. -5 simple steps fo creating a killer press release
Although it may seem cliché to say, press release writing truly is an art, and journalists are beyond savvy when it comes to deciphering a newsworthy piece of information from a fluffy, sorry excuse for a press release. Not only is it insulting to them when you waste their precious time by tooting your own horn about nothing special, but what’s worse…it makes you look bad. End of story. Bah-Bye.
If you really want to understand what goes in to writing a great press release, and to find out if the information you are sending is up to par, ask yourself these 5 simple questions:
Is your press release….
S=Straightforward
Ask yourself: is the press release written in simple, concise, factual language void of industry jargon and buzz terms? Can I get my point across in an understandable manner in less than 400 words?
M= Magazine Ready
A reporter or editor should be able to take the information from your press release and plop it into any medium without having to correct bad grammar, or call to get specifics on what the heck you’re trying to say. The key is to make the journalist’s job as simple as possible. If you master this, then your chances of getting press placement will increase exponentially.
A= Attention Getting
This is actually the FIRST question you should ask yourself before you even dive into writing a press release. Another way of saying this is "is it newsworthy?" While you may care about the fact that your company toy poodle is having twins, I assure you that no one else will.
R=Researched
Remember that last paper you wrote when you were in the 8th grade, and how you didn’t cite any of your sources but instead just pulled some information out of your, eh-hem, head. Remember how you got an F? Well, needless to say, things haven’t changed much since that day and journalists are much like teachers: they want to see that you’ve done your homework and that you have a thorough understanding of the topic on which you are writing. No, you don’t need actual citations in your press release, but you should definitely be prepared to answer in depth questions if the situation presents itself.
T=Timely
A timely press release is the first cousin of a researched press release. That is to say, a press release that is relevant to current events or cutting edge technology is more likely to get noticed. Remember, it is important to be aware of trends in your particular industry so that you can seize opportunities to create the news!
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Saturday, November 29, 2008
Friday, November 28, 2008
Getting Kids Off The Couch And Out Of Your Hair
Braggadocio Of The Day
Company: Boxers & Ballerinas, Inc.
URL: http://www.boxersandballerinas.tv/
Status: Recently opened a tween/teen dance and boxing studio in Studio City, California
Ever wonder why your mother seemed to enjoy school days more than holidays?
While we went kicking and screaming into carpool vans, my mother would wave politely, smile, and say "Thank you, Karen, I'll be picking them up at 3:30."
Karen would smile back, knowing that in less than a half hour she too would be free from the bickering, nose picking, back-talking, and just plain annoyance that comes with trying to raise three to four kids all in one fell swoop.
When I co-founded and subsequently opened Boxers & Ballerinas, a tween and teen dance and boxing studio located on bustling Ventura Blvd. here in Los Angeles, I had no idea that our classes would provide such a respite for moms (and dads).
Clearly I haven't yet raised my own kids.
After several of the moms said "Oh, you really should have a holiday camp during Christmas break," with a half smile and half look of desperation, I began reminiscing about my own childhood. I remembered the "haggardness" of my own poor mother after the lustre of our Christmas presents had worn off, and she had become just plain worn out.
So, without further adieu, on this Black Friday, Boxers & Ballerinas has announced a Holiday Camp from December 26th-30th from 11am-1pm. The camp will consist of boxing cardio workout, boot camp, and B&B dance mix classes. Details at: www.BoxersAndBallerinas.tv/home.
Move over mama, help is on the way!
###
Company: Boxers & Ballerinas, Inc.
URL: http://www.boxersandballerinas.tv/
Status: Recently opened a tween/teen dance and boxing studio in Studio City, California
Ever wonder why your mother seemed to enjoy school days more than holidays?
While we went kicking and screaming into carpool vans, my mother would wave politely, smile, and say "Thank you, Karen, I'll be picking them up at 3:30."
Karen would smile back, knowing that in less than a half hour she too would be free from the bickering, nose picking, back-talking, and just plain annoyance that comes with trying to raise three to four kids all in one fell swoop.
When I co-founded and subsequently opened Boxers & Ballerinas, a tween and teen dance and boxing studio located on bustling Ventura Blvd. here in Los Angeles, I had no idea that our classes would provide such a respite for moms (and dads).
Clearly I haven't yet raised my own kids.
After several of the moms said "Oh, you really should have a holiday camp during Christmas break," with a half smile and half look of desperation, I began reminiscing about my own childhood. I remembered the "haggardness" of my own poor mother after the lustre of our Christmas presents had worn off, and she had become just plain worn out.
So, without further adieu, on this Black Friday, Boxers & Ballerinas has announced a Holiday Camp from December 26th-30th from 11am-1pm. The camp will consist of boxing cardio workout, boot camp, and B&B dance mix classes. Details at: www.BoxersAndBallerinas.tv/home.
Move over mama, help is on the way!
###
Wednesday, November 26, 2008
NEWS FLASH
Who: The Cerebral Palsy International Research Foundation
What: Power Heroes Gala
When: Wednesday, December 3rd
Where: Four Seasons Beverly Hills
Why: To Raise Awareness & Funds
Power Hero honorees of the evening will include: John Amos, Emmy nominated and NAACP Image Award winning actor; power couple Angela Bassett, Emmy & Academy Award nominated, Golden Globe winning actress and husband, Courtney B. Vance, two-time Tony Award nominated actor both of whom are authors and UNICEF Goodwill Ambassadors for the United States; Valerie Ervin, President of the Ray Charles Foundation; Lou Gossett Jr., Emmy & Oscar award winning actor and creator of the Eracism Foundation; Paula Madison, Executive Vice President, Chief Diversity Officer of NBC Universal, and Areva Martin, Esq., Managing Partner Martin & Martin LLP, President and Co-Founder of the Special Needs Network, Inc.
Honorary Chairs include: Loreen Arbus, philanthropist, minorities advocate, president of The Loreen Arbus Foundation; Anne Johnson Red Cross volunteer extraordinaire; Charles Floyd Johnson producer, writer, director; Taryn Rose, orthopedic surgeon, entrepreneur and luxury shoe designer; Shelley E. Reid, philanthropist, Senior Vice-President Fox Television Studios.
The Cerebral Palsy International Research Foundation’s goal is to raise awareness about the nature and cause of racial disparities in the prevalence of Cerebral Palsy and related developmental disorders. Recently published surveillance studies by the Centers for Disease Control in Atlanta indicate the prevalence of Cerebral Palsy highest among African-American children. The reasons for this are unknown, making research a necessity.
For tickets or additional information regarding the CPIRF Power Heroes Gala, please contact Pam Sakow at (323) 525-1275 or email pam@sakowevents.com. Individual tickets are available for $350 on up to $1000 with tables and sponsorships ranging from $7,500 to $150,000. For more information about CPIRF please visit http://www.cpirf.org/ or contact Mindy Aisen MD, CEO Cerebral Palsy International Research Foundation maisen@cpirf.org.
Media Contact:
Daphne Ortiz/k101 agency
323.864.9890
daphne@k101agency.com
Who: The Cerebral Palsy International Research Foundation
What: Power Heroes Gala
When: Wednesday, December 3rd
Where: Four Seasons Beverly Hills
Why: To Raise Awareness & Funds
FOR IMMEDIATE RELEASE:
THE CEREBRAL PALSY INTERNATIONAL RESEARCH FOUNDATION (CPIRF) HOSTS “POWER HEROES” GALA
November (Beverly Hills, CA)-The Cerebral Palsy International Research Foundation has announced it will be hosting its first annual “A Celebration of Heroes” Power Heroes Gala at the Four Seasons Hotel in Los Angeles on December 3, 2008. The evening will highlight role models who are committed to educating, mentoring, and empowering those in need in the African American community. Beverly White, a veteran general assignment reporter for the local NBC affiliate “Channel 4 News” will emcee. Proceeds from the event will launch CPIRF’s new research initiative to prevent and treat Cerebral Palsy in the African American population.
THE CEREBRAL PALSY INTERNATIONAL RESEARCH FOUNDATION (CPIRF) HOSTS “POWER HEROES” GALA
November (Beverly Hills, CA)-The Cerebral Palsy International Research Foundation has announced it will be hosting its first annual “A Celebration of Heroes” Power Heroes Gala at the Four Seasons Hotel in Los Angeles on December 3, 2008. The evening will highlight role models who are committed to educating, mentoring, and empowering those in need in the African American community. Beverly White, a veteran general assignment reporter for the local NBC affiliate “Channel 4 News” will emcee. Proceeds from the event will launch CPIRF’s new research initiative to prevent and treat Cerebral Palsy in the African American population.
Power Hero honorees of the evening will include: John Amos, Emmy nominated and NAACP Image Award winning actor; power couple Angela Bassett, Emmy & Academy Award nominated, Golden Globe winning actress and husband, Courtney B. Vance, two-time Tony Award nominated actor both of whom are authors and UNICEF Goodwill Ambassadors for the United States; Valerie Ervin, President of the Ray Charles Foundation; Lou Gossett Jr., Emmy & Oscar award winning actor and creator of the Eracism Foundation; Paula Madison, Executive Vice President, Chief Diversity Officer of NBC Universal, and Areva Martin, Esq., Managing Partner Martin & Martin LLP, President and Co-Founder of the Special Needs Network, Inc.
Honorary Chairs include: Loreen Arbus, philanthropist, minorities advocate, president of The Loreen Arbus Foundation; Anne Johnson Red Cross volunteer extraordinaire; Charles Floyd Johnson producer, writer, director; Taryn Rose, orthopedic surgeon, entrepreneur and luxury shoe designer; Shelley E. Reid, philanthropist, Senior Vice-President Fox Television Studios.
The Cerebral Palsy International Research Foundation’s goal is to raise awareness about the nature and cause of racial disparities in the prevalence of Cerebral Palsy and related developmental disorders. Recently published surveillance studies by the Centers for Disease Control in Atlanta indicate the prevalence of Cerebral Palsy highest among African-American children. The reasons for this are unknown, making research a necessity.
For tickets or additional information regarding the CPIRF Power Heroes Gala, please contact Pam Sakow at (323) 525-1275 or email pam@sakowevents.com. Individual tickets are available for $350 on up to $1000 with tables and sponsorships ranging from $7,500 to $150,000. For more information about CPIRF please visit http://www.cpirf.org/ or contact Mindy Aisen MD, CEO Cerebral Palsy International Research Foundation maisen@cpirf.org.
Media Contact:
Daphne Ortiz/k101 agency
323.864.9890
daphne@k101agency.com
###
Tuesday, November 25, 2008
Who Says Doctors Aren't Trendy?
Braggadocio Of The Day
Client: AuDNet, Inc.
Corporate URL: www.aud-net.com
Consumer Education URL: www.NowiHear.com
Status: Recently launched consumer education site, NowiHear.com, to educate the general public about the importance of hearing health
AuDNet, Inc. (www.aud-net.com), America's rapidly growing network of Doctors Of Audiology, have taken You Tube by storm over the past month by shooting and posting a series of consumer education and promotional videos that direct readers to their recently launched website: www.NowiHear.com.
Now, I grew up with a doctor in my house, and although they are highly intelligent and sometimes accidentally trendy (my dad's been wearing Crocs long before they were "cool" merely because they were "comfy"), most of the time they creep behind technology unless it has to do with medical devices. Sorry, dad, for that vast generalization.
I thought this was worth a brag today....and note to self: maybe doctors really are cool after all?
AuDNet has had over 30,000 video viewers at www.NowiHear.com!
Video is a good way to highlight audiology care and to educate consumers about why he or she should choose to see an audiologist. For more information see "Internet Search To Patient Appointment" November/December 2008 at www.advanceweb.com/aud.
Client: AuDNet, Inc.
Corporate URL: www.aud-net.com
Consumer Education URL: www.NowiHear.com
Status: Recently launched consumer education site, NowiHear.com, to educate the general public about the importance of hearing health
AuDNet, Inc. (www.aud-net.com), America's rapidly growing network of Doctors Of Audiology, have taken You Tube by storm over the past month by shooting and posting a series of consumer education and promotional videos that direct readers to their recently launched website: www.NowiHear.com.
Now, I grew up with a doctor in my house, and although they are highly intelligent and sometimes accidentally trendy (my dad's been wearing Crocs long before they were "cool" merely because they were "comfy"), most of the time they creep behind technology unless it has to do with medical devices. Sorry, dad, for that vast generalization.
I thought this was worth a brag today....and note to self: maybe doctors really are cool after all?
AuDNet has had over 30,000 video viewers at www.NowiHear.com!
Video is a good way to highlight audiology care and to educate consumers about why he or she should choose to see an audiologist. For more information see "Internet Search To Patient Appointment" November/December 2008 at www.advanceweb.com/aud.
###
Thursday, November 20, 2008
DHL, Entrepreneurs, & Green Tech, Oh My!
Braggadocio Of The Day
Client: SenditCertified, A Division of Bioconfirm, LLC
URL: http://www.senditcertified.com/
Status: In public beta, launching new "solution as service" in January 2009
So...I was doing my usual morning http://www.economist.com/ browse, and came across an article that posed the question: "what effect will the recession have on entrepreneurship?"
If my clients are any indication, entrepreneurship is alive and well...and as the article mentioned, some of the most successful companies have been born out of economic downturns.
Enter: SenditCertified, A Division Of Bioconfirm, LLC that is launching in January 2009. Without letting the cat completely out of the bag.....they are picking up where mail delivery services have dropped off by offering an alternative to overnight delivery that is 100% confidential.
What's better? It's GREEN. Less paper, less gas, less waste. Can it be true? Is Green Tech the new Real Estate. Let's hope so.
Client: SenditCertified, A Division of Bioconfirm, LLC
URL: http://www.senditcertified.com/
Status: In public beta, launching new "solution as service" in January 2009
So...I was doing my usual morning http://www.economist.com/ browse, and came across an article that posed the question: "what effect will the recession have on entrepreneurship?"
If my clients are any indication, entrepreneurship is alive and well...and as the article mentioned, some of the most successful companies have been born out of economic downturns.
Enter: SenditCertified, A Division Of Bioconfirm, LLC that is launching in January 2009. Without letting the cat completely out of the bag.....they are picking up where mail delivery services have dropped off by offering an alternative to overnight delivery that is 100% confidential.
What's better? It's GREEN. Less paper, less gas, less waste. Can it be true? Is Green Tech the new Real Estate. Let's hope so.
Tuesday, November 18, 2008
Mary Jurek Or Saint Mary?
Braggadocio Of The Day
Client: Mary Jurek Design, Inc.
URL: http://www.maryjurekdesigninc.com/
Status: Launched in 1998, business still going strong
Here's a novel thought: win a few international awards designing for names like Tiffany's and Cartier, decide you're "over" the hoity-toity-ness that accompanies working for large luxury retailers, and build your own business that is actually sustainable over time because you value people over money and quality over quantity. WOW!
Despite the most rauncheous economic conditions, Mary Jurek (owner and designer) remains stable in her original plan: don't overvalue products, design and create products that are truly sustainable over time using materials like stainless steel (her personal fave)...and what's best....if you're going to "outsource," choose to do it in a way that you are having a positive impact on communities (namely women in impoverished areas who are targets for sexual and physical abuse) and leaving as little waste as possible.
Mary Jurek Design, Inc., you have earned the "Braggadocio Of The Day" by no stretch of the imagination. While other businesses struggle to survive, ready to jump on the bandwagon of the "Green Revolution," you are sitting in your understated office doing business as usual because from the beginning you had it right.
Client: Mary Jurek Design, Inc.
URL: http://www.maryjurekdesigninc.com/
Status: Launched in 1998, business still going strong
Here's a novel thought: win a few international awards designing for names like Tiffany's and Cartier, decide you're "over" the hoity-toity-ness that accompanies working for large luxury retailers, and build your own business that is actually sustainable over time because you value people over money and quality over quantity. WOW!
Despite the most rauncheous economic conditions, Mary Jurek (owner and designer) remains stable in her original plan: don't overvalue products, design and create products that are truly sustainable over time using materials like stainless steel (her personal fave)...and what's best....if you're going to "outsource," choose to do it in a way that you are having a positive impact on communities (namely women in impoverished areas who are targets for sexual and physical abuse) and leaving as little waste as possible.
Mary Jurek Design, Inc., you have earned the "Braggadocio Of The Day" by no stretch of the imagination. While other businesses struggle to survive, ready to jump on the bandwagon of the "Green Revolution," you are sitting in your understated office doing business as usual because from the beginning you had it right.
Monday, November 17, 2008
Braggadocio Of The Day
Client: AuDNet, Inc.
URL: http://www.aud-net.com/
Status: Educating consumers on the importance on hearing care through their recently launched consumer eduation website: http://www.nowihear.com/
CURRENT NEWS:
AUDNET, INC. MEMBER DONATES HEARING AIDS TO CLINIC FOR PATIENTS IN NEED
The Venice Family Clinic, the largest free clinic in the U.S., will distribute free hearing aids to residents as part of a new local audiology initiative
Los Angeles, CA (November 2008) – In reaction to the economic downturn and reduction of government-sponsored health services, AuDNet, Inc. member Dr. Gregory Frazer and the Venice Family Clinic have launched a program that will provide free hearing aids for patients who seek quality hearing health care but lack health insurance. The initiative, funded by Pacific Eye & Ear Specialists and Starkey Hearing Foundation will reach men, women, and children living on the Westside of Los Angeles and surrounding communities.
“The mission of the Venice Family Clinic is to provide medical services without charge for those who may be struggling financially or may have been dropped by their private insurance company for various reasons," said Dr. Gregory Frazer, Director of Audiology for the Pacific Eye & Ear Specialists Group. “It is particularly important during this economic downturn for us to be able to offer services and products to every person who walks through our doors, and this program has allowed us to do that.”
“I’m so grateful that organizations like Pacific Eye & Ear Specialists, Venice Family Clinic and the Starkey Hearing Foundation can help people like me who have a job, but just can’t afford hearing aids,” remarked a teary-eyed Rasmin Sewahi, who had been living with a severe hearing impairment for over a decade until she received free services from the collaborative partners.
The new program will provide hundreds of hearing aids to the Venice Family Clinic over the course of the next few years. Many local families will feel the positive impact of this recently launched program as recipients will continue to receive ongoing hearing care as long as the need is evident.
About AuDNet, Inc.
AuDNet, Inc. is a national network of licensed audiologists and Doctors of Audiology who are “THE Hearing Experts.” Network members are an elite group of highly trained, educated, licensed, and experienced professionals specializing in audiology care and rehabilitation, including hearing aids. AuDNet, Inc. offers consumer education through its user-friendly website: www.NowiHear.com. To learn more about AuDNet visit http://www.aud-net.com/ or call 1-800-308-7290.
###
Client: AuDNet, Inc.
URL: http://www.aud-net.com/
Status: Educating consumers on the importance on hearing care through their recently launched consumer eduation website: http://www.nowihear.com/
CURRENT NEWS:
AUDNET, INC. MEMBER DONATES HEARING AIDS TO CLINIC FOR PATIENTS IN NEED
The Venice Family Clinic, the largest free clinic in the U.S., will distribute free hearing aids to residents as part of a new local audiology initiative
Los Angeles, CA (November 2008) – In reaction to the economic downturn and reduction of government-sponsored health services, AuDNet, Inc. member Dr. Gregory Frazer and the Venice Family Clinic have launched a program that will provide free hearing aids for patients who seek quality hearing health care but lack health insurance. The initiative, funded by Pacific Eye & Ear Specialists and Starkey Hearing Foundation will reach men, women, and children living on the Westside of Los Angeles and surrounding communities.
“The mission of the Venice Family Clinic is to provide medical services without charge for those who may be struggling financially or may have been dropped by their private insurance company for various reasons," said Dr. Gregory Frazer, Director of Audiology for the Pacific Eye & Ear Specialists Group. “It is particularly important during this economic downturn for us to be able to offer services and products to every person who walks through our doors, and this program has allowed us to do that.”
“I’m so grateful that organizations like Pacific Eye & Ear Specialists, Venice Family Clinic and the Starkey Hearing Foundation can help people like me who have a job, but just can’t afford hearing aids,” remarked a teary-eyed Rasmin Sewahi, who had been living with a severe hearing impairment for over a decade until she received free services from the collaborative partners.
The new program will provide hundreds of hearing aids to the Venice Family Clinic over the course of the next few years. Many local families will feel the positive impact of this recently launched program as recipients will continue to receive ongoing hearing care as long as the need is evident.
About AuDNet, Inc.
AuDNet, Inc. is a national network of licensed audiologists and Doctors of Audiology who are “THE Hearing Experts.” Network members are an elite group of highly trained, educated, licensed, and experienced professionals specializing in audiology care and rehabilitation, including hearing aids. AuDNet, Inc. offers consumer education through its user-friendly website: www.NowiHear.com. To learn more about AuDNet visit http://www.aud-net.com/ or call 1-800-308-7290.
###
Sunday, November 16, 2008
Audiolife CEO Brandon Hance Invited To Join Exclusive Global Summit
Braggadocio Of The Day
Client: Audiolife
URL: http://www.audiolife.com/
Status: In Public Beta, Launch January 2009
CURRENT NEWS :
AUDIOLIFE CEO BRANDON HANCE INVITED TO JOIN EXCLUSIVE GLOBAL SUMMIT
Brandon Hance, CEO and co-founder of artist services company Audiolife, has been chosen to join the planning symposium for The Global Summit in San Francisco
Los Angeles, CA (November 2008) – Audiolife (www.audiolife.com) an Artist Services Company that is set for public launch in January 2009, announced today that CEO and Co-Founder Brandon Hance has been invited to join the planning symposium for The Global Summit (TGS) November 17-19 in San Francisco. The goal of the planning symposium is to lay the foundation for annual summits in seven world regions by inviting community representatives, artists, scholars, and business icons across six diverse social and economic sectors to co-create a vision for The Global Summit 2009.
Hance, a two-time national championship quarterback for the University of Southern California, graduate of USC’s Thornton School of Music, and emerging entrepreneur and visionary in music technology and social commerce, has been named the “Artist in Action” representative for the event.
“I feel extremely honored to have been given this opportunity, and I look forward to working with TGS to facilitate and create realistic goals and objectives for 2009,” remarked Hance. “I also look forward to learning from the other panelists and advocates who share my passion for social entrepreneurship and sustainability but are working in different sectors.”
During the 2 day “action-tank” at the Presidio Golden Gate Club, prefaced by a reception at the Regency Lodge, the exclusive handful of participants will explore global values, shape a citizen direct voting system and place the cornerstones of The Global Summit 2009 and beyond.
About Audiolife
Audiolife, a division of Inhance Media, is an Artist Services Company founded in 2005 by a group of young, entrepreneurial music-enthusiasts. Based in Los Angeles, California, the company is set to publicly launch a comprehensive virtual storefront in January 2009 that will empower artists to reach their fans through digital and physical products.
###
Client: Audiolife
URL: http://www.audiolife.com/
Status: In Public Beta, Launch January 2009
CURRENT NEWS :
AUDIOLIFE CEO BRANDON HANCE INVITED TO JOIN EXCLUSIVE GLOBAL SUMMIT
Brandon Hance, CEO and co-founder of artist services company Audiolife, has been chosen to join the planning symposium for The Global Summit in San Francisco
Los Angeles, CA (November 2008) – Audiolife (www.audiolife.com) an Artist Services Company that is set for public launch in January 2009, announced today that CEO and Co-Founder Brandon Hance has been invited to join the planning symposium for The Global Summit (TGS) November 17-19 in San Francisco. The goal of the planning symposium is to lay the foundation for annual summits in seven world regions by inviting community representatives, artists, scholars, and business icons across six diverse social and economic sectors to co-create a vision for The Global Summit 2009.
Hance, a two-time national championship quarterback for the University of Southern California, graduate of USC’s Thornton School of Music, and emerging entrepreneur and visionary in music technology and social commerce, has been named the “Artist in Action” representative for the event.
“I feel extremely honored to have been given this opportunity, and I look forward to working with TGS to facilitate and create realistic goals and objectives for 2009,” remarked Hance. “I also look forward to learning from the other panelists and advocates who share my passion for social entrepreneurship and sustainability but are working in different sectors.”
During the 2 day “action-tank” at the Presidio Golden Gate Club, prefaced by a reception at the Regency Lodge, the exclusive handful of participants will explore global values, shape a citizen direct voting system and place the cornerstones of The Global Summit 2009 and beyond.
About Audiolife
Audiolife, a division of Inhance Media, is an Artist Services Company founded in 2005 by a group of young, entrepreneurial music-enthusiasts. Based in Los Angeles, California, the company is set to publicly launch a comprehensive virtual storefront in January 2009 that will empower artists to reach their fans through digital and physical products.
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