Monday, February 23, 2009
Journalist Versus Hobbyist: 5 Criteria For New Media
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Tuesday, February 10, 2009
Video Army Announces "Green" Viral Marketing Campaign For HYDB
Newsflash....
FOR IMMEDIATE RELEASE:
Los Angeles, CA (February 10, 2009) – Video Army LLC (www.VideoArmy.tv), a Los Angeles-based new media agency, has announced that Hydrogen Hybrid Fuel Cell Corp, (http://www.hydbusa.com/ , HYDB) will enlist their services to generate worldwide brand awareness through a viral video campaign. HYDB’s campaign message will highlight the company’s “green solutions” for increasing miles per gallon while reducing emissions and boosting horsepower at the same time.
The video campaign, set to launch in mid-February, will be distributed to hundreds of video sharing and social media websites, such as Youtube and Facebook. Video Army boasts the most advanced online video syndication and social media strategies ever developed, with the ability to rapidly reach a monthly audience of 15 million within the automotive, environmental, and investor communities across the globe.
"We are extremely excited to have the opportunity to work with Ken Owen and Hydrogen Hybrid Fuel Cell Corp." remarked Video Army Co-Founder, Reed Lucas.
Ken Owen, CEO of Hydrogen Hybrid Fuel Cell Corp commented, "Our goal with this campaign is to generate massive brand awareness on a global scale within a very short period of time. We are confident in our choice to enlist Video Army because they truly understand emerging media trends and what it takes to make something appeal to widespread, online audiences.”
The application of Video Army's new media marketing services will be used to:
- Attract new customers, distributors, and investors for HYDB technology
- Place HYDB content in related newsgroups, forums, and blogs
- Generate website traffic from proactive environmental groups
- Attract after-market performance modification consumers
- Establish a cohesive platform for Search Engine Reputation Management (SERM)
- Create synthesized grassroots promotional campaign
About Video Army LLC
Video Army LLC (http://www.videoarmy.tv/) launched in 2007 as an eco-friendly advertising method for local businesses in the Venice Beach area. Today, Video Army LLC has served over 100 companies both locally and nationally, securing new online territory for their brand while establishing their presence online.
Video Army recently marketed Steve Guttenberg, being caught by the paparazzi running “naked” through Central Park. Within five days, the video was the 31st most viewed video on YouTube and had been picked up by broadcast networks such as VH1.
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Monday, February 9, 2009
Mary Jurek Teams Up For Perfect Valentine's Day Gift....
Newsflash....
FOR IMMEDIATE RELEASE:
Designer Mary Jurek Teams Up With Luxury Gift Expert And Artisan Chocolatier To Create A Valentine’s Offering That Will “Steel Her Heart”
Los Angeles, CA (February 9, 2009)- Los Angeles-based stainless steel tableware and luxury home décor designer Mary Jurek, Founder of Mary Jurek Design, Inc. (http://www.blogger.com/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Low/Content.IE5/I3ARI8BZ/www.MaryJurekDesignInc.com) has joined forces with Gift Expert Diana Martin and Chocolatier Diana Phillips to create an unforgettable Valentine’s Day gift. Luxury on a budget was at the forefront of their minds and the vision was to imbibe love and thoughtfulness while appreciating that money is tight.
Jurek understands that affordability is key: “This year the focus is going to be more about the experience than the gift itself. Even Joe Millionaire is holding onto his wallet. However, this doesn’t mean that gift buying is obsolete. Instead, it’s about finding creative ways to show your softer side.”
“I have a great appreciation for passionate, quality-driven and creative artists. Mary Jurek’s ‘Amore Heart Tray’ is a perfect, yet simple compliment to my aphrodisiac chocolates, bringing the classic art of food and form into the home,” said Phillips.
Gifting expert Diana Martin added: “Pairing these two artisans for a one-of-a-kind Valentine’s Day gift is part of what makes my job so enjoyable and unique. I have the pleasure of identifying artists and then beautifully packaging and re-positioning them to the savvy consumer.”
Gift-buyers can purchase the item (Retail: $98.50) by visiting this direct link: http://tinyurl.com/vdayloveheart.
Mary Jurek’s Valentine’s Tip: Want some extra points? After she opens her gift, and presumably puts the chocolates away for later, serve her dinner on the stainless steel, engraveable, “Amore Heart Tray,” which can then be used as a vanity tray or home décor item. She will be blown away by your ingenuity and think about you fondly every time she sees it.
*Gift photos available upon request.
About Mary Jurek Design, Inc.
Mary Jurek Design, Inc. (http://www.blogger.com/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Low/B2B%20BOUTIQUE/www.maryjurekdesigninc.com) is a Los Angeles-based luxury goods company that creates and distributes fine tableware and home design products to retail stores throughout the United States. Founded in 1998 by award winning jewelry and watch artisan Mary Jurek, the company juxtaposes hand-hammered stainless steel with a soft, organic flare, creating an “old world meets modern day” style that appeals to luxury lifestyle enthusiasts everywhere.
###
FOR IMMEDIATE RELEASE:
Designer Mary Jurek Teams Up With Luxury Gift Expert And Artisan Chocolatier To Create A Valentine’s Offering That Will “Steel Her Heart”
Los Angeles, CA (February 9, 2009)- Los Angeles-based stainless steel tableware and luxury home décor designer Mary Jurek, Founder of Mary Jurek Design, Inc. (http://www.blogger.com/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Low/Content.IE5/I3ARI8BZ/www.MaryJurekDesignInc.com) has joined forces with Gift Expert Diana Martin and Chocolatier Diana Phillips to create an unforgettable Valentine’s Day gift. Luxury on a budget was at the forefront of their minds and the vision was to imbibe love and thoughtfulness while appreciating that money is tight.
Jurek understands that affordability is key: “This year the focus is going to be more about the experience than the gift itself. Even Joe Millionaire is holding onto his wallet. However, this doesn’t mean that gift buying is obsolete. Instead, it’s about finding creative ways to show your softer side.”
“I have a great appreciation for passionate, quality-driven and creative artists. Mary Jurek’s ‘Amore Heart Tray’ is a perfect, yet simple compliment to my aphrodisiac chocolates, bringing the classic art of food and form into the home,” said Phillips.
Gifting expert Diana Martin added: “Pairing these two artisans for a one-of-a-kind Valentine’s Day gift is part of what makes my job so enjoyable and unique. I have the pleasure of identifying artists and then beautifully packaging and re-positioning them to the savvy consumer.”
Gift-buyers can purchase the item (Retail: $98.50) by visiting this direct link: http://tinyurl.com/vdayloveheart.
Mary Jurek’s Valentine’s Tip: Want some extra points? After she opens her gift, and presumably puts the chocolates away for later, serve her dinner on the stainless steel, engraveable, “Amore Heart Tray,” which can then be used as a vanity tray or home décor item. She will be blown away by your ingenuity and think about you fondly every time she sees it.
*Gift photos available upon request.
About Mary Jurek Design, Inc.
Mary Jurek Design, Inc. (http://www.blogger.com/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Low/B2B%20BOUTIQUE/www.maryjurekdesigninc.com) is a Los Angeles-based luxury goods company that creates and distributes fine tableware and home design products to retail stores throughout the United States. Founded in 1998 by award winning jewelry and watch artisan Mary Jurek, the company juxtaposes hand-hammered stainless steel with a soft, organic flare, creating an “old world meets modern day” style that appeals to luxury lifestyle enthusiasts everywhere.
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Friday, February 6, 2009
Is FREE The New Black?
This morning my father, an avid reader of the Wall Street Journal (note: online version) forwarded me this article by one of my favorite authors, Chris Anderson. His book, "The Longtail," single-handedly changed my perspective on business, and I anticipate his next endeavor, "Free," will do more of the same.
As the economy continues to sit squarely in the crapper, while Congress can't tell their blankety blank from a hole in the ground, the idea of creating value for consumers through "giving it all away" seems to be the order of the day. Cheap is good. Free is better. But what's the catch.
Read Anderson's article and perhaps you too will be enlightened. Big smooch Chris. Love you, love your show.
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As the economy continues to sit squarely in the crapper, while Congress can't tell their blankety blank from a hole in the ground, the idea of creating value for consumers through "giving it all away" seems to be the order of the day. Cheap is good. Free is better. But what's the catch.
Read Anderson's article and perhaps you too will be enlightened. Big smooch Chris. Love you, love your show.
###
Thursday, February 5, 2009
Audiolife Will Empower Musicians Worldwide....
Newsflash....
FOR IMMEDIATE RELEASE:
Audiolife Will Offer Artists Worldwide A Streamlined Solution For Selling Music Online
Audiolife, an Artist Services Company headquartered in Los Angeles, California, has announced an updated platform that will allow artists worldwide to sell and distribute music to fans across the globe
Los Angeles, CA (February 5, 2009) – Audiolife (http://www.audiolife.com/), the Los Angeles-based Artist Services Company responsible for the development of a new media web-platform specifically designed for indie artists to sell music online and on-demand to fans, is set to “go worldwide” just one week after their public beta launch. The company announced today that beginning Monday, February 9th, 2009, artists across the globe will be able to sell music online directly to their fans anywhere in the world.
“The response from our public beta launch was overwhelming,” remarked Audiolife Founder and CEO, Brandon Hance. “Within 24 hours we had over 300 new artists sign-up and begin using our tools for creating physical and digital merchandise. The majority of those have already started selling music and merchandise directly to fans.”
Audiolife’s international platform will allow artists to:
• Create their own virtual store with an unlimited number of downloads, ringtones, CDs and merchandise items.
• Sell directly to fans on any website, blog or social network on the web.
• Have one central place to design custom products and manage all e-commerce.
• Easily buy high quality, affordable CDs and merchandise with no minimums for live shows and events.
• Focus on making music while Audiolife handles all on-demand manufacturing, distribution, customer service and accounting.
“We will continue to push forward and implement new features that will serve the artist and their fans,” added Hance. “Our team has been working day and night since the launch responding to the demands of artists from the U.S. to Canada and the U.K., and we are confident that adding international selling and distribution capabilities is the next logical step toward fulfilling our promise of keeping the artist top of mind: this new feature will give artists everywhere the opportunity to make money with no up-fronts or inventory required.”
About Audiolife
Audiolife (www.Audiolife.com), a division of Inhance Media, is an Artist Services Company founded in 2005 by USC graduates Brandon Hance, Aaron Wiener, and Nishit Rathod. Based in Los Angeles, California, the company is currently in public beta and continues their dedication to empowering artists through new technology solutions.
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